Last updated: June 1, 2021 

Thanks for visiting Wizard World! Wizard World is a platform for online communities to engage and celebrate the best in pop culture, including movies, television, gaming, live entertainment, tech, comics, sci-fi, graphic novels, original art, collectibles, and more. 

This Privacy Policy describes how Wizard World Special Events, LLC and its affiliates (“Wizard World”, “we”, “us”, and/or “our”) handles personal information that we collect from and about you when you visit our websites at www.wizardworld.com and www.wizardworldvault.com (the “Sites”); engage with us through our newsletters, emails, and branded social media accounts; or otherwise interact with us. It also describes certain legal rights you may have, subject to applicable law, and how you can exercise them. Collectively, we describe our products and services – including our Sites; fan merchandise; online publications and communications; and other online content we offer including live and recorded performances and live and virtual meet-and-greets (an “Event,” or, “Events”) – as our “Services.” 

For the purposes of this Privacy Policy, “Personal Information” means information about identified and identifiable individuals, such as their name and email address, and includes “personal data” as defined by the European Union’s General Data Protection Regulation (“GDPR”) and “personal information” as defined by the California Consumer Privacy Act (“CCPA”). 

This Privacy Policy applies to all users of our Services, including both fans and musical artists, athletes, actors, performers, influencers, comedians and other talent and/or celebrities (“Talent”) that interact with fans or provide live performances through our Services. This Privacy Policy does not apply to any third-party applications or software that integrate or are used in connection with our Services (“Third-Party Services”). 

By using any of Wizard World’s Services, you confirm that you have agreed to the Wizard World Site Terms to the extent permitted by law, and have read and understood this Privacy Policy.

A Note for Minors: Our Services are not intended for children under the age of 16. If you are over the age of 16, but under the age of majority where you live, you may only use our Services with the involvement and permission of a parent or legal guardian. In order to register for Wizard World Events or competitions, you must be over the age of majority where you live. 

Information We Collect

Information you give us directly 

Some information we collect directly from you. The type of Personal Information we collect varies depending on what type of activity you are engaging in but may include your first and last name, email address, image and likeness, demographic information, interests, and any other information you choose to provide. For instance, we collect information that you voluntarily provide in the following ways: 

When you sign up to receive communications from us, subscribe to our newsletter or blog, or complete a survey. When you engage in any of these activities, we may collect your name, email address and other contact details, areas of interest, and any information you provide to us as part of that request (such as information you provide in response to a survey about your satisfaction with our Services or what kind of interactive experiences you would like us to offer). 

When you register for an account. To access certain portions of our Sites, including to make purchases through Wizard World Vault and to stream content, we (or third parties acting on our behalf) require that you register by providing your name and email address and generating a unique password. 

When you purchase tickets to an Event or buy merchandise or collectibles from us. If you choose to purchase tickets to an Event we host, or if you buy merchandise or collectibles through our e-commerce Site, we require that you provide your name, payment card information, and billing address in order to facilitate the transaction. For merchandise orders, you are also required to provide a name and shipping address for the recipient. For Events, we collect your name and email address which we use to send you a unique validation code to access that Event. Please note that if you purchase an Event or merchandise for another person, you are responsible for ensuring that you have all required permissions and consent to provide that person’s Personal Information to us and that our use of such Personal Information to fulfil your purchase and provide the Services will not violate any applicable law, rule, regulation, or order. 

When you register for a contest, competition, or sweepstakes. In these circumstances, we may collect your name, contact details, location, photos, demographic information, interests and any other information relevant to that contest or competition or which you choose to provide.

When you email us to ask a question or request customer service or when you communicate with us via a third-party social media platform. When you contact us by email; through our branded social media accounts; through any integrated chat providers we may offer; or by telephone, SMS, or physical mail, we may collect your name, username, email address, phone number, physical address, and the contents of your communication which can include any information you choose to provide.

When you share user-generated content. We collect any information that you provide to us when you write comments or post other user-generated content on forums accessible to other Wizard World users. This includes information you may share on third-party platforms used in connection with our Services, such as our Wizard World-branded Twitch channel. 

When you invite others to try Wizard World or send a gift card. We may allow you to invite others to try out Wizard World through our Services. If you do this or are invited in this way, we will collect and store the invitee’s email address in order to enable us to send an invitation. We will also let the invitee know who invited them and let them request that their information be deleted from our systems. Similarly, we may offer gift cards from time to time. If you purchase a gift card for another person, we will collect the recipient’s name and email address in order to enable us to send the gift card. 

When you scan your badge or otherwise leave your details with us at in-person Event. In these circumstances, we may collect details such as your name, address, phone number, email address, demographics, interests, and any other information you may choose to provide. 

Information we collect automatically when you use our Services 

We also collect certain information automatically as you navigate our Services and interact with our communications. To collect this information, we, or our third-party service providers may use cookies or similar technologies. A “cookie” is a small text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We, and our third-party service providers use cookies in order to do things such as recognize you when you return to our Sites, save your preferences (including your preferences regarding cookie handling), understand which sections of our Sites you find most interesting, ensure our Sites are working properly, and prevent fraud.  We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your computer until you delete them or until they expire).

The information we collect automatically can include the following: 

Information about the devices you use to access our Services (including your internet protocol (IP) address, browser type, and operating system);

The address of the web page visited before and after using our Services;

Details about your interactions with our Services (such as the date, time, length of stay, and specific pages accessed during your visits);

Search terms used to reach our Services;

Usage information (such as the number and frequency of visitors to our Services); and

Location information (such as GPS information or general location information inferred from your IP address).

If you do not want us to collect information through the use of cookies, you can disable cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to the guidance offered by your chosen web browser if you would like help managing your cookie preferences. Please note that if you reject or block cookies, the Services may not work as intended. 

Analytics. We also partner with third parties who provide analytics services and serve advertisements on our behalf across the Internet and in mobile applications. These third-party service providers may use cookies and similar technologies to track your engagement with our Sites as well as our online advertising and email marketing campaigns and permit us and them to analyze and track data, determine the popularity of content, learn about which ads you see and click, and better understand your online activity. This can include things like the following: frequency capping (which limits the number of times a user’s browser or mobile device displays the same ad), attribution tracking (which estimates which advertising or marketing source brought someone to our Sites or determines which marketing sources, including affiliate links, led to actions like a visit or a purchase), remarketing and retargeting (which shows relevant ads to an audience based on prior browsing patterns on our Sites), audience targeting (which targets advertisements to a large audience based on the audiences’ known or inferred demographics), and cross-device recognition (which recognizes actions across multiple devices or browsers). The third-party analytics companies that operate in our Services include Google Analytics, Hotjar, Facebook Pixel, Twitter, Tiktok, and Snap Pixel. 

Information collected incidentally through your participation in Events. We also collect certain information incidentally through your participation in Events. For instance, to enable offerings such as live Q&As with Talent and virtual photo ops, we use Third-Party Services to stream and record video and audio feeds of interactions between fans and Talent as well as to enable communications through integrated chat functions provided by those Third-Party Services. Certain information is captured incidentally through your participation in such Events, including your image, voice, movements, physical environment, chat communications, and any other information provided during the Event. By using the Services or activating a ticket code to an Event, you consent to us collecting and recording such information. Please note that unless specifically stated otherwise, Events may be viewed by other users of the Services, and we encourage you to be careful when revealing Personal Information in these settings.  

Information we collect from other sources 

We may also obtain Personal Information from other sources. For instance, we may collect Personal Information about you from: 

Payment processors. In general, when you purchase tickets or merchandise from Wizard World, your payment card information is provided directly to our third-party payment processor and Wizard World does not collect or store that information. However, we may receive limited information from our payment processor, such as the last four digits of your card. We also collect and retain information relating to your history of purchases and transactions, which we use to identify other services or Events that may be of interest to you and to prevent and detect fraud. 

Third-Party Services. We depend on a variety of Third-Party Services that are integrated into or used in connection with our Services, including Zoom, YouTube, and Twitch.  For instance, in order to access a live Event you must connect using your personal Zoom account. Please be aware that these Third-Party Services may make certain information available to Wizard World. This can include information necessary to facilitate the integration as well as any additional information the provider chooses to share with Wizard World or which you have permitted the provider to share through your privacy settings. For instance, Zoom shares the name you use for your Zoom account with us and we match this name to the name used to purchase your ticket. Twitch might share a user’s broadcast history with us. Fans should check the privacy settings and privacy policies of these Third-Party Services to understand what information may be shared with Wizard World. 

Social media platforms. We may offer social sharing features and other integrated tools such as widgets, which allow you to share content on our Sites with third-party social media platforms such as Facebook, Twitter, or LinkedIn. If you choose to use these social sharing features, the provider of the third-party social media platform may make certain information available to us. This can include information necessary to facilitate the integration as well as any additional information the provider chooses to share with Wizard World or which you have permitted the provider to share through your privacy settings. We encourage you to check the privacy settings and privacy policies of these third-party social media platforms to understand what information might be shared with us. 

Another Wizard World user. We may collect your Personal Information from another Wizard World user if that user purchases a ticket to an Event or other merchandise for you. We will only use this information in order to fulfill the purchase. 

Event partners. From time to time, we may partner with a third party in order to offer an Event (our “Event Partners”) and may receive information about you from these Event Partners. For instance, Event Partners may provide us with the names and contact information of fans who have attended their events in the past, in accordance with the disclosure they made to individuals at the time they collected that information. They may also provide us with the names and contact information of fans who sign up through the Event Partner’s website for the Event we are co-sponsoring.

We may combine the information we collect about you from these various sources. If a combination of information that we collect identifies you as an individual, we will treat the combined information as Personal Information. 

How We Use Your Information

We use the information described above to: 

Provide our Services (including fulfilling your requests, registrations, and purchases; managing your access to and use of our Services; providing you Events, including interactive video chats and live and recorded performances; and sending you technical notices, updates, security alerts, and support and administrative messages); 

Operate and improve our Services (including monitoring and analyzing usage, trends, and activities related to the Services and identifying, fixing, and troubleshooting bugs and service errors);

Communicate with you (including responding to your requests, inquiries, comments, and suggestions);

Personalize content (including tailoring content we send or display to you, offering location customization, and personalizing your experiences while using our Sites and Services);

Further our networking, marketing, and social strategies (including posting testimonials; notifying you about programs, services, offers, promotions, and events; and promoting our programs and services, including using information that we learn about you to assist us in advertising our Services on third-party websites);

Protect against, identify, investigate, and respond to misuse of our Services (including preventing and detecting fraud, unauthorized access, and other unlawful behavior);

Support our general business operations (including maintaining our business and legal recordkeeping); and

Carry out any other purpose described to you at the time the information was collected.

Our Legal Bases for Handling your Personal Information

The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose your Personal Information. To the extent those laws apply, our legal grounds are as follows: 

  • Legitimate interest. In most cases, we handle Personal Information on the ground that it furthers our legitimate interests in commercial activities such as the following in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals: 
    • Providing and personalizing the Services for you; 
    • Marketing our Services; 
    • Protecting our users, personnel, and property; and
    • Analyzing and improving our business. 
  • Legal compliance. We need to use and disclose Personal Information in certain ways to comply with our legal obligations. 
  • Contractual commitments. Some of our processing of Personal Information is to meet our contractual obligations to the individual to whom the Personal Information pertains, including performing the contractual obligations in our Site Terms. 
  • Consent. Where required by law, and in some other cases, we handle Personal Information on the basis of implied or express consent. 

How We Share Your Information

We may share information about you with certain third parties in the following circumstances: 

Companies under common control. We may share data between and among any current or future parents, subsidiaries, affiliates, and other companies under common control and ownership with Wizard World. 

Vendors and service providers. We may share Personal Information with vendors, consultants, and other service providers who need to access the data in order to perform services on our behalf, such as processing payments, providing analytics services, or providing cloud-hosting or cloud-storage services. 

Other third parties. We may share your Personal Information with other third parties that provide advertising, campaign measurement, online analytics and other services, in order to help us reach individuals with relevant ads and measure our ad campaigns, or to better understand how individuals interact with our Services and other online services over time and across devices. 

Talent. We disclose your Personal Information to Talent, to the extent necessary to allow you to interact with them and to fulfill your requests and purchases. For instance, we may disclose your name so that the Talent can provide a personalized autograph for you. 

eCommerce sellers. Some of the themed and branded merchandise and collectibles offered through Wizard World Vault are sold on a consignment basis. When you purchase items, we will share shipping information and the amount of the sale with the seller. 

Event partners. We may share your Personal Information with our Event Partners, who may use that information in accordance with their own privacy policies, including to provide you with services or to market to you. For example, we may share lists of attendees at both our in-person and virtual Events as well as amounts spent with any Event Partners co-sponsoring the Event with us. If you prefer that we not share your information with our Event Partners, you may opt out by emailing us at [email protected].  

Social media platforms. Our Service may offer social sharing features and other integrated tools such as widgets, which allow users to share information on our Sites with third-party social media platforms like Facebook or Twitter. Using these social sharing features is optional.

Public. As noted above, unless specifically stated otherwise, Events may be viewed by other users of the Services or by members of the public. You should take care not to disclose information in these situations that you want to keep private or confidential. Similarly, if you post information on one of our social media accounts or through Twitch, any information you submit, including the contents of your post and your username, can be read, collected, stored, or used by others. 

Business transfers: We may share Personal Information with another company in connection with or during negotiations of any merger, acquisition, financing, re-organization, bankruptcy, sale of all or a portion of our assets, or transition of services to another provider. 

Legal requirements: We may share Personal Information when we believe it is necessary to comply with a legal obligation, including lawful requests from public authorities to meet national security or law enforcement requirements. We may also share Personal Information when we believe it is necessary to protect Wizard World’s rights and property, to protect the safety of our users, and to defend against legal liability. 

Consent: We may share Personal Information with third parties with your consent and at your direction, including if we notify you that the information you provide will be shared in a particular manner and you provide that information. 

We may also share aggregate or de-identified information, which cannot reasonably be used to identify you, for various purposes including compliance with various reporting obligations; for business or marketing purposes; or to assist third parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Services. 

Your Rights and Choices

You have a variety of rights and choices related to our use of your Personal Information. 

Opting out of promotional messages. You can opt out of receiving our promotional emails and texts at any time. You may do so by contacting our customer service team, adjusting the text and notification preferences in your mobile device’s settings, or by following the opt-out instructions in the promotional emails or texts we send you. Please be aware that it may take up to 10 days for us to process your request, and you may continue receiving promotional communications from us during that period. If you opt out of receiving such communications, please be aware that we may continue to send you non-promotional emails (such as emails related to our business relationship or emails about changes to our legal terms). 

Restricting cookies/Do Not Track. Wizard World does not currently change its behavior in response to web browser “do not track” signals. However, you can configure most browsers to reject cookies or to notify you when you are sent a cookie, giving you a chance to decide whether or not to accept it. You can consult the help section of your browser to find out how to do this. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. In the event that a universally accepted standard emerges on how organizations should respond to “do not track” signals, we will assess and provide an appropriate response to those signals. 

Limiting information available through social media platforms and other Third-Party Services. If you want to limit or stop receipt of information from social media platforms or other Third-Party Services, you can change your privacy settings on those other websites. You also may choose not to use social sharing features or other features that depend on Third-Party Services that we make available.

Accessing, updating, and deleting your Personal Information. Depending on your location, you may be eligible to request that we provide you access to and/or a copy of certain Personal Information we hold about you; ask that your Personal Information be corrected, updated, or erased; object to our processing of your Personal Information; request that we restrict certain processing; request that we transfer your Personal Information to a third party; or honor your withdrawal of consent for certain processing of your Personal Information. To exercise any of these rights, please contact us at [email protected]. We will consider all requests and provide our response within the time period stated by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your Personal Information for our legitimate interest or to comply with a legal obligation. Before responding to your request, we may require that you provide us with additional information to confirm your identity. You have the right to lodge a complaint with the authorities applicable to your situation. However, we invite you to contact us with any concern, as we would be happy to try to resolve it directly. 

California privacy rights: If you are a resident of California, California law requires us to disclose the following information with respect to our collection, use, and disclosure of your Personal Information. 

    • Notice of collection. Although the information we collect is described in greater detail in the “Information We Collect” section above, the categories of Personal Information that we have collected – as described by the CCPA – including in the past 12 months are: 
      • Identifiers, such as name, contact information, and IP address. We collect this information directly from you, from third-party sources, or indirectly through your actions on our Sites or from your devices. 
      • Other individual customer records, such as phone number, billing address, bank account and payment card information. This category includes personal information protected under pre-existing California law (Cal. Civ. Code § 1798.80(e)), and overlaps with other categories listed here. We collect this information directly from you or from third-party sources.
      • Commercial information, such as engagement with our Services. We collect this information directly from you. 
      • Demographic information, such as age and gender. We collect this information directly from you. 
      • Biometric information, such as voice recordings. We collect this information directly from you. 
      • Geolocation data, such as your precise physical location. We collect this information directly from you or from your device. 
      • Internet activity, such as referring and exiting pages and your interactions with our Services. We collect this information directly from your device. 
      • Financial Information, such as payment information or financial account numbers. We collect this information directly from you. 
      • Sensory information, such as photos or voice recordings. We collect this information directly from you. 
      • Inferences, such as information about your interests and preferences. We collect this information directly from you or indirectly from your activity on our Sites or from your device. 
    • Business or commercial purpose for collecting and using Personal Information. We collect each category of Personal Information listed above for the business or commercial purposes described in the “How We Use Your Information” section above. 
    • Categories of sources of Personal Information. We collect each category of Personal Information listed above directly from you, through automatic data collection means, or through the third-party sources described in the “Information We Collect” section above. 
    • Categories of Personal Information disclosed. In the preceding 12 months, we may have disclosed the categories of Personal Information listed above in the circumstances described in the “How We Share Your Information” section above. 
    • Categories of third parties with whom we Share Personal Information. We may share each category of Personal Information listed above with the third parties described in the “How We Share Your Information” section above. 
    • Right to know. California residents may request disclosure of the specific pieces and/or categories of Personal Information that we have collected about them, the categories of sources for that Personal Information, the business or commercial purposes for collecting the information, the categories of Personal Information that we have disclosed, and the categories of third parties with which the information was shared. To request this information please contact us at [email protected]. 
    • Right to opt-out. California law requires that we provide transparency about the Personal Information we “sell,” which for the purposes of the CCPA means any instance in which we share Personal Information with third parties in exchange for valuable consideration. Based on the CCPA’s broad definition of the term “sale,” certain data collection on our Services by third parties for the purposes of interest-based advertising may be a “sale” under the CCPA. From time to time, we may also disclose your Personal Information to certain third parties whose products and services we believe may be of interest to you. California residents are entitled to opt out of the “sale” of their Personal Information at any time. You may opt-out by emailing us at [email protected]. 
    • Deletion. You may request that we delete the Personal Information we have collected about you (subject to certain exceptions). Please be aware that we may keep certain information as required or permitted by applicable law. To exercise this right, please contact us at [email protected]. 
    • Authorized agent. You may designate an authorized agent to make a request on your behalf. To do so, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government-issued identification. To verify the request, we may contact you directly. 
    • Right to non-discrimination. Limiting use of, or deleting, your Personal Information may affect features and uses that rely on that information. However, we will not discriminate against you for exercising any of your rights, including denying you goods or services, providing you with a different level or quality of services, or charging you different prices or rates for services. 
    • Financial incentives. We offer various financial incentives. For example, we may provide discounts, coupons, and other benefits to individual who sign up to receive our promotional communications or to join a rewards program. When you participate in a financial incentive, we collect Personal Information from you, such as identifiers (like your name and email address) and commercial information (like your purchase history). You can opt into a financial incentive by following the sign-up or participation instructions provided, and you may opt-out of the financial incentive or our continued use of your Personal Information in connection with a financial incentive, at any time by contacting us at [email protected]. In some cases, we may provide additional terms and conditions for a financial incentive, which we will present to you when you sign up. The value of your Personal Information is reasonably related to the value of the offer or discount presented to you. 
    • Shine the Light. California Civil Code § 1798.83, also known as the “Shine The Light” law, permits California residents to request and obtain from us, once a year and free of charge, information about categories of Personal Information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared Personal Information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below. 

Children’s Privacy

Our Services are intended for adults and we do not knowingly collect Personal Information from children. If you are a parent or legal guardian and think your child under 16 (or a higher age threshold where applicable) has given us Personal Information without your consent, please contact us at [email protected]. 

If you are over the age of 16, but under the age of majority where you live, you may only use our Services with the involvement and permission of a parent or legal guardian. If you are California resident under 18 years old, you can request that we remove content or information that you have shared with us. Please note that we may not be able to remove content or information completely, for example, if it has been re-posted by another person. To request removal of content or information, please email [email protected]. 

Links to Other Websites and Third-Party Content

We may provide links to third-party websites, services, and applications that are not operated or controlled by Wizard. This Privacy Policy does not apply to the privacy practices of those third parties. The fact that we link to a website, service, or application is not an endorsement, authorization, or representation of our affiliation with that third party. We encourage you to review the privacy policies of any third-party service before providing any Personal Information to or through them.

Data Transfer

Personal Information we collect may be stored and processed for the purposes set out in this Privacy Policy in the United States where we are based or in any country where we have operations or where we engage vendors or service providers. These countries may not have the same data protection laws as the country in which you originally provided the data. By using our Services or submitting your Personal Information to us, you agree to such transfers. 

If you reside or are located in the European Economic Area (“EEA”), you may contact us at [email protected] to obtain a copy of the relevant mechanism we use to transfer Personal Information outside the EEA.  

Data Retention

We only keep your Personal Information for so long as reasonably necessary for the purposes described in this Privacy Policy, as required by law, or as necessary to resolve disputes and enforce our rights and agreements. To dispose of Personal Information, we may anonymize it, delete it, or take other appropriate steps. Data may persist in copies made for backup and business continuity purposes for additional time. 


Wizard World uses generally accepted administrative, physical, and technical safeguards we believe are appropriate to protect the confidentiality, integrity, and availability of your Personal Information. Although we make reasonable efforts to protect Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet and storing information electronically. Wizard World cannot and does not guarantee absolute security. 

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time to reflect changes in our practices or in the law. If we make changes to this policy, we will post the updated Privacy Policy on our Sites and indicate when it was last revised. You are advised to review this policy periodically to stay informed of our practices. If we make material changes, we may provide you with additional notice, such as posting a statement on our homepage or sending you an email notification, if we have your email address on file. Your continued use of the Services after the revised Privacy Policy has become effective indicates that you have read, understood, and agreed to the current version of this Privacy Policy, to the extent permitted by law. 

Contact Us

If you have any questions about our Privacy Policy or how we protect your Personal Information please contact us at [email protected] or you may call us at (747) 264-5772.